Freshness Passport helps grocery retailers reduce food waste by tracking product freshness, analysing root causes of waste and providing actionable insights to improve supply chain decisions.
The platform estimates remaining shelf life and enables smarter actions such as better stock allocation, timely markdowns and improved inventory rotation.
Freshness Passport is an advanced operational intelligence platform designed to help grocery retailers reduce avoidable food waste across their supply chains. The platform combines freshness tracking, root-cause analytics, and operational decision support to identify waste risks early and enable timely interventions before products reach expiry.
By integrating data from distribution centres, stores, and supply chain operations, Freshness Passport estimates remaining shelf life, identifies the underlying drivers of waste, and recommends practical actions such as improved stock allocation, earlier markdowns, and better inventory rotation to improve retail efficiency and sustainability.
Freshness Passport was founded by Abdul Varis and Blesswin, who share a vision of transforming how grocery retailers manage freshness and prevent avoidable food waste. The founders bring expertise in logistics, retail operations, and supply chain management, enabling the development of a platform that helps organisations improve operational efficiency while supporting sustainable food systems.
Freshness Passport transforms supply-chain data into operational actions that help grocery retailers detect freshness risks early, understand their root causes and implement targeted interventions to prevent avoidable food waste across distribution centres and retail stores.
The platform connects operational data from distribution centres, store inventory systems, logistics events, temperature sensors and sales data. By combining these datasets, Freshness Passport creates a unified operational view of product movement, handling conditions and freshness signals across the retail supply chain.
Each batch or handling unit receives a Freshness Digital Passport that records movement events, dwell times and temperature exposure throughout the cold chain. The platform continuously estimates Remaining Shelf Life (RSL), providing an accurate view of product freshness beyond static expiry dates.
Advanced analytics identify the operational drivers of waste such as forecast bias, late deliveries, cold-chain variability or store execution delays. The platform ranks these drivers and explains how operational processes influence freshness loss and expiry risk.
Freshness Passport converts insights into practical actions including FEFO picking recommendations, allocation adjustments, earlier markdown triggers and store task lists. The platform then tracks the impact of these interventions, measuring waste reduction, cost savings and sustainability improvements.
Freshness Passport is an intelligent operational platform designed to help grocery retailers prevent avoidable food waste. The system connects supply chain data, freshness signals and operational workflows to detect waste risks early and trigger practical interventions across distribution centres and retail stores.
Track product freshness across the supply chain.
Every batch or handling unit receives a Freshness Digital Passport that records movement events, temperature exposure and handling conditions throughout the cold chain. This traceability layer allows retailers to understand how logistics and store operations influence product freshness and shelf life.
Predict product freshness and expiry risk.
The platform estimates Remaining Shelf Life (RSL) using time–temperature history and operational handling events. Instead of relying only on printed expiry dates, the system calculates probabilistic freshness risk, allowing retailers to make smarter inventory, allocation and markdown decisions.
Identify why food waste occurs in operations.
Freshness Passport analyses operational data to determine the drivers of waste such as forecast bias, replenishment rules, delivery delays, temperature excursions and store execution failures. The platform ranks these drivers and highlights where interventions will have the greatest impact.
Turn insights into real operational actions.
The orchestration engine converts analytics into practical tasks and system actions. It generates FEFO picking lists, store task assignments, allocation recommendations and markdown triggers to prevent waste before products expire.
Connect distribution centres, stores and suppliers.
The platform integrates data from logistics systems, inventory records and store operations to provide full visibility across the supply chain. Retail teams can monitor freshness performance, detect operational bottlenecks and coordinate actions across different stakeholders.
Measure operational and environmental impact.
Freshness Passport measures the impact of operational interventions, helping retailers track waste reduction, cost savings and sustainability improvements including estimated CO₂ emission reductions.
Flexible pricing designed for grocery retailers and supply chain partners looking to reduce food waste, improve freshness visibility and optimise operational decisions across distribution centres and retail stores.
Pilot Programme
Retail Operations Platform
Enterprise Deployment
Learn how the Freshness Passport platform helps grocery retailers reduce food waste, improve freshness visibility and optimise supply chain operations using AI-powered insights.
Freshness Passport is an AI-powered platform designed to help grocery retailers track product freshness across the supply chain, identify causes of food waste and take actions to prevent losses before products expire.
The system analyses temperature history, supply chain events and store operations to estimate remaining shelf life and detect risks early, allowing retailers to take actions such as better allocation, markdown timing and improved rotation.
The platform is designed for grocery retailers, distribution centres, supply chain managers and sustainability teams who want to reduce waste and improve freshness performance.
The system uses retail operational data such as sales, deliveries, inventory levels, markdowns and temperature tracking data to analyse freshness conditions and identify waste drivers.
Yes. Freshness Passport can integrate with retail ERP systems, warehouse management systems and store operations tools to provide actionable insights without disrupting existing workflows.
Retailers can begin with a pilot deployment that connects data from a distribution centre and selected stores. The platform then provides insights and operational actions to demonstrate measurable waste reduction.
Interested in reducing food waste and improving supply chain efficiency using our Freshness Passport platform? Our team is ready to help retailers and supply chain partners implement smarter freshness management solutions.
Reach out to learn how our AI-powered system helps track product freshness, prevent waste, and optimize food supply operations across distribution centres and retail stores.